Amaya Lingerie LLP in Singapore has implemented a boutique and apparel business CRM solution from Positive Global LLP. Here is the story behind the success of the project.
Company
Amaya Lingerie LLP is a successful lingerie distribution company in Singapore. Its business model is based on importing high quality lingerie brands from European Union and further marketing and distributing the products in Singapore. Distribution includes retail sales via the company’s own boutique in Holland Village and Web shop as well as wholesale to a number of retailers such as JOOL Lingerie, Katong Cuty and others.
Challenges and Goals
As a result of successful promotion activities and hard work for the customers, 
Amaya Lingerie has achieved high brand awareness and popularity among many consumers in Singapore.
The growing success came with new challenges.
* How to capture lead & customer information so that it can be found and reused without delay for further campaigns and references?
* How to remember and coordinate the increasing number of customer specific requests (individual sizes, brands, models, and other preferences)?
* How to figure out which are the most requested brands, models and sizes to plan proper purchase orders from suppliers?
* How to remember each customer communication history?
* How to inform a large number of interested clients about the new collections and how to execute targeted and personalized marketing activities for special offers?
* How to share the customer specific data with the team in order to ensure continuity of the high customer service at any time?
* How to manage the gift vouchers issued by the shop?
* How to stay in control of business from wherever you are?
* How to avoid the heavy costs when implementing IT systems?
These and other questions were among the management’s daily challenges.
Solution & Achievements
As a result of the business requirements analysis and joint work between Amaya Lingerie and Positive Global, new industry solution was developed to address the CRM needs in boutique and wholesale businesses engaged with lingerie and apparel products. The implementation process involved design, customization, training and deployment tasks of CRM system for Amaya Lingerie. Some of the main achievements of the project were as follows.
* Handwritten notes were replaced by online customer forms, which have considerably reduced the time for employees to search for and analyze customer and market data.
* Existing and potential customer preferences (product specifications etc) are available on demand without delay by just knowing the name of the client.
* Data can be easily exported to Excel to have correct statistics for planning of the next purchase order from supplier which matches the customer needs.
* Customer and partner communication history is available on demand since calendar activities and email system is a part of the CRM solution.
* Mass mailing can be done in just few minutes and can include personalized approach for each contact.
* Continuity in customer service if any of the team members is on leave.
* Gift vouchers can be easily administrated by the system.
* Billing is also a part of the same CRM system reusing the customer data without a need for double data entry and avoiding mistakes.
* Access to the system from anywhere over the Internet – enabled more mobile work & life style.
* Low cost IT solution based on monthly subscription affordable at SMEs level.
According to Amaya Lingerie’s General Manager, these and other benefits of the CRM implementation are helping to automate many customer facing business processes and achieve better marketing and sales success of the company today.
For more information on this industry solution, please contact Positive Global LLP. To learn more about Amaya Lingerie check out the website at www.amayalingerie.com or visit the Amaya Lingerie at Holland V Shopping Mall, 3 Lor Liput, #02-09, tel: 64630910 or any of Amaya’s retail distributors in Singapore.